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Place Yourself Properly in Your Customer’s Journey

One of the key pillars of creating a powerful and positive customer experience is understanding the customer’s journey when interacting with your organization’s processes. This Aragon research note takes a close look at creating and maintaining the best operational processes, necessary for the best customer journeys. By embracing customer journeys as a strategic imperative, process can drive digital transformation and optimize your organization.

Aragon CJM report cover page