Record-Breaking Signavio Wins Another "Aragon Research Hot Vendor™" Award in Customer Journey Mapping!

Written by Tecwyn Hill | 3 min read
Published on: October 15th 2018 - Last modified: July 5th, 2022
Aragon Research Hot Vendor™ logo

The industry-leading independent research and advisory firm, Aragon Research, has named Signavio as a 2018 Hot Vendor™ in Customer Journey Mapping—breaking their own rules in the process! Having already won an Aragon Research Hot Vendor™ award for Business Process Management back in 2016, Signavio is now the only process management vendor to have even been allowed to win twice... taking our "hot" technology to new scorching heights.

Hotter Than All The Rest

Signavio is the world’s first process management vendor to win a second Aragon Research Hot Vendor™ award

Headquartered in Morgan Hill, California, Aragon Research works with executives at every major level of business and across all industries, to empower more informed technology and strategy decisions. With recipients hailed for spotting critical early markets before anyone else, to win one Aragon Research Hot Vendor™ award is impressive. To win two of these hotly-contested accolades is blistering.

The “Aragon Research Hot Vendors™ in Customer Journey Mapping, 2018” report is authored by renowned analyst Jim Sinur, VP Research and Aragon Fellow, and the special publication recognizes Signavio for cutting-edge products and technology. In fact, Signavio is so “hot” we are given an extra-special mention in the report for our in-depth configuration and rich Customer Journey Mapping (CJM) capability, which helps organizations raise their process game.

The New Battleground For Business Is Customer Experience

Aragon Research Hot Vendor™: The power of Customer Journey Mapping for your organization

Signavio Customer Journey Mapping (CJM) allows users to quickly and easily visualize the way customers interact with their business from an outside-in perspective. This omnipotent overview enables you to see through the eyes of the customer on the ways you produce, market, sell, and deliver your products and services. Signavio opens the window on insightful customer experience, instead of just closing in on internal business processes.

This visualization enables organizations to understand customer personas better and identify areas for customer-centric process improvement, while empowering business mapping, change, and operational excellence. With the click of a button, users can see processes related to a customer's journey and the departments responsible for each touchpoint. You can quickly identify bottlenecks, duplication of effort, and any unnecessary steps that negatively impact your relationship with customers.

Now, in another global first, Signavio is bringing this big picture into even sharper resolution with Customer Journey Mapping and custom images. This new feature enables you to incorporate your own brand identity into your process models, empowering your staff and colleagues to suggest process improvements in a more collaborative and personal environment.

All customers are unique: Customer Journey Mapping drives their loyalty

Digital transformation is about the speed of business and smart agility of organizations to deal with new and emerging behaviors. This engagement empowers companies to shift away from lopsided efficiency goals, which often frustrate customers. Instead, you can move towards all-inclusive effectiveness goals, built around the customer, at the lowest organizational cost possible. Every customer is unique in the way they engage with an organization, so having a framework in place to optimize each touchpoint is essential in generating more revenue and new business.

The journey map is the ideal template for operational performance metrics, as accurate tracking of touchpoints–and how customers interact with them–enables organizations to understand customer behavior, digital channels, and context, in new ways. Today’s organizations are competing on value, and winning over the modern customer often requires much more than a price reduction. Customers want an enriching and seamless experience across all touchpoints. And if we can understand today’s customer behavior, we can better predict future interactions.

Watch the Aragon Research Hot Vendor™ 2018 video on Signavio:

Hot Webcast: Understanding Customer Journeys As A Strategic Imperative

Click here to attend this highly anticipated webcast with Jim Sinur, who will discuss and share his experiences about:

  • Why Customer Journeys are critical for strategic advantage
  • What expectations you should have for your customer journey mapping efforts
  • The five key principles to combine engineering with ‘imagineering’ for maximum effect
  • Top tips for creating better customer journeys that engage the whole organization

Jim’s background as an analyst in customer experience and business process management makes him uniquely qualified to understand the proper connection between process management and customer experience.

Following the presentation, Jim will be joined by Mark McGregor, Head of Strategy at Signavio, to explore further opportunities and risks associated with a customer journey approach. In addition to gaining insights from our presenters’ 90+ years of combined experience, registrants will receive a complimentary copy of a new Aragon white paper produced exclusively for Signavio, entitled “Place Yourself Properly in Your Customer’s Journey”.

Webcast at a glance:

Time: Tuesday, November 13, 2018 at 4:00 p.m. GMT / 5:00 p.m. CET / 11:00 a.m. EST / 8:00 a.m. PST Duration: 45 minutes + Q&A Presenters: Jim Sinur, Vice President of Research and Aragon Fellow; Mark McGregor, Head of Strategy, Signavio Where: LIVE online

Customer Journey Mapping: More Than A Destination

Aragon Research Hot Vendor™

Learn how Signavio can empower customer-centricity and business success with SAP Signavio Process Transformation Suite. Try it for yourself by registering now for a free 30-day trial.

Published on: October 15th 2018 - Last modified: July 5th, 2022