Aragon Research Recognizes Signavio as a “Hot Vendor™ in Customer Journey Mapping”
The Aragon Researchstates that Signavio is “hot” due to its deep history with creating, sharing, and improving business processes, as well as delivering rich Customer Journey Mapping capabilities that are highly configurable and extendible to amplify the process game for organizations. According to the report, “Organizations that appreciate the value of connecting customer journeys with underlying business processes to deliver consistently great customer experiences should evaluate Signavio. Additionally, organizations that require customizations and data extensions for their Customer Journey Mapping will be attracted to Signavio’s CJM capabilities.”
To further expand on Customer Journey Mapping, Aragon and Signavio will host a webinar titled “Understanding Customer Journeys as a Strategic Imperative,” November 13th, 2018. To register for the webinar,.
“Here at Signavio we are immensely proud of this award. Innovation and creation of tools that broaden the appeal in our chosen markets lies at the very heart of what we do, it’s in our DNA,” said Mark McGregor, Head of Strategy at Signavio. “After successfully democratising Process Modeling and making it available to the masses, Signavio turned to customer experience – never expecting that we could repeat the Hot Vendor™ achievement. Customer experience is not simply a project, it needs to become a way of life. Customer Journey maps that are visually appealing and engaging are key factors in whether an organization can turn customer experience from an idea into DNA, and thus remain competitive in ever demanding market situations.”
*Read our in-depthon this scorching success.