The company was formed in 1997 as a global marketing organization, providing a united grower-owned platform to deliver quality New Zealand-grown kiwifruit to the world. This commitment to grow and sell the best kiwifruit remains unchanged today.

Zespri International Limited is the world’s largest marketer of kiwifruit, selling into 53 countries and managing 30% of global volume. In 2013/14 Zespri sold 97.3 million trays (3.2 billion pieces) of premium-quality Zespri Kiwifruit. With 17 offices around the world, headquarters is in Mount Maunganui, New Zealand, in the heart of the largest kiwifruit region, the Bay of Plenty.

With superior consumer focus, Zespri aims to provide kiwi fruit all year round by forging partnerships around the world with experienced growers and combining this with the use of best practices in all their processes.

Four circumstances coincided to launch Zespri on a whirlwind BPM Journey.

  • A commitment to go ‘from good to great’; to capitalize on Zespri’s market position to deliver even better products, more efficiently, to even more satisfied customers.
  • An overhaul of global supply chain management processes and systems.
  • A large organisation development project seeking to enhance cohesion and collaboration throughout the Zespri operation.
  • Two process analysts attended a breakthrough training course.

A detailed review of a particular process management, analysis, and improvement methodology convinced the process analysis team and, and most importantly, Zespri’s CEO, that a BPM roadmap would greatly assist in the ‘good to great’ transition. Process-based management showed a way to convert strategy into action and to continuously monitor performance in the achievement of Zespri’s ambitions.

This will be a journey from creation of the Business Process Architecture and related measures and governance, to development of an effective process-based management system embedded in the new Zespri Way to become a process-centric organisation.

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