Customer Journey Mapping
In today's competitive digital landscape, Customer Journey Mapping is essential to drive customer loyalty. Aragon Research have investigated the evolution of CJM providers, and Signavio has been named a 2018 Aragon Hot Vendor™. This is the first time ever a process management vendor has been awarded twice, following Signavio’s 2016 award for Business Process Management (BPM).
One of the key pillars of creating a powerful and positive customer experience is understanding the customer’s journey when interacting with your organization’s processes. This Aragon research note takes a close look at creating and maintaining the best operational processes, necessary for the best customer journeys. By embracing customer journeys as a strategic imperative, process can drive digital transformation and optimize your organization.