Customer Journey Mapping

  • Hot Vendors™ in Customer Journey Mapping, 2018

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    In today's competitive digital landscape, Customer Journey Mapping is essential to drive customer loyalty. Aragon Research have investigated the evolution of CJM providers, and Signavio has been named a 2018 Aragon Hot Vendor™. This is the first time ever a process management vendor has been awarded twice, following Signavio’s 2016 award for Business Process Management (BPM).

  • Place Yourself Properly in Your Customer’s Journey

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    One of the key pillars of creating a powerful and positive customer experience is understanding the customer’s journey when interacting with your organization’s processes. This Aragon research note takes a close look at creating and maintaining the best operational processes, necessary for the best customer journeys. By embracing customer journeys as a strategic imperative, process can drive digital transformation and optimize your organization.