Satisfaction is no longer enough. Organizations need to actively create customer experiences that engage and excite, not merely get the job done. Doing so requires a deep understanding of both customer interactions and the underlying processes that create them. With Customer Journey Analytics, you can get the necessary “360-degree insights” to start delivering excellent experiences for your consumers. Download this 2020 Gartner Market Guide for an overview of this burgeoning technology. Gartner, Market Guide for Customer Journey Analytics, 22 December 2020, David Norrie, Melissa Davis, Don Scheibenreif, Jessica Ekholm, Varun Agarwal. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
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