Signify:
Illuminating customer journeys through a redesigned process landscape
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Signify:
Signify N.V. is a world leader in lighting, recognized for expertise in the development, manufacture, and sale of connected and energy-efficient lighting products, systems, and services. Signify has a presence in over 70 countries and is known for innovation and developing the potential of light for brighter lives and a better world.
On a journey to shift from product-centric business models to a more customer-centric approach, Signify started to rethink its business process management practices and company-wide process framework. To enable business process transformation focused on its customer-centric vision, Signify sought modern tools that would allow it to layer multiple customer journeys in a modernized process framework.
Industry
Consumer products—professional products
Region
Eindhoven, The Netherlands
Company Size
27,000
“With SAP Signavio solutions, we can support our vision for creating a customer-centric process framework. We plan to model different customer journeys and incorporate key customer contact points in the customer journey in the top-level layer of the framework.”
- René van Loon, Business Process Architect, Signify N.V.
1,200
Processes migrated to SAP Signavio in four weeks
100%
Of critical process knowledge retained
Before: Challenges and opportunities
- Legacy business process landscape built for product-centric processes
- Need to migrate hundreds of complex processes and a deeply nested process structure from a legacy business process management tool to SAP Signavio solutions
- Retention of critical process knowledge and meeting delivery deadlines
Why SAP and bpmd
- Advanced business process management capabilities offered by SAP Signavio solutions, including functionality for process mapping and journey modeling
- Simplified integration with the SAP LeanIX portfolio and other SAP solutions
- bpmd’s proven expertise in SAP Signavio solutions, tailoring an automation to migrate legacy Business
Process Modeling Notation (BPMN) diagrams to SAP Signavio while retaining key data and layouts
After: Value-driven results
- Migrated legacy data as BPMN-ready language for process modeling in just four weeks using BPMD’s
semi-automated approach—compared to an estimated four months using traditional methods
- Established the foundation to visualize different types of customer journeys in its process framework
- Set up SAP Signavio for process mining in the future, allowing Signify to analyze actual processes and
compare them with process diagrams to help drive efficiencies
- Created a scalable foundation for process improvement as the basis for a future ERP transformation
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