The interview was conducted as part of The Silicon Review’s special feature on the “50 Fastest Growing Tech Companies 2017.”
In the interview, Dr. Decker talks about the very beginning of the idea that became Signavio, at the Hasso-Plattner Institute near Berlin in 2006, as well as the company’s growth since it began in 2009. He also discusses the need to harness the “soft” skills in a business to ensure successful change, including collaboration, teamwork, and communication, and how the pace and complexity of change can impact businesses.
Signavio’s Customer Journey Mapping software is also highlighted in the interview, with Dr. Decker noting CJMs are “an essential part of empathizing with customers and identifying ways to delight them.”
Check out the full interview on The Silicon Review website.