Turning business transformation into a capability for competitive advantage: from fragmented initiatives to repeatable success

April 23, 2026

3:00pm CEST | 9:00am EDT

Is your organization running multiple transformations—but struggling to scale?

You’re not alone. While 72% of enterprises run four or more transformation initiatives annually, most remain siloed and disconnected. Investment continues to rise, but execution remains inconsistent.

The cost of fragmentation:

  • Poor cross-functional communication derails 55% of transformations
  • Data silos and data quality issues represent the number one capability gap
  • Only 6% of organizations have mastered transformation as a repeatable discipline

It’s time to rethink business transformation management.

Join our executive leadership team for an exclusive launch

Discover how leading companies make business transformation management into a competitive advantage with the new Business Transformation Capability Assessment, based on 2026 Forrester Consulting research commissioned by SAP.

You’ll learn how to:

  • Benchmark your current transformation maturity across five critical dimensions: strategy, process, data, technology, and culture
  • Identify your biggest capability gaps using insights from over 1,000 transformation leaders
  • Build a repeatable transformation system capability that delivers measurable outcomes, faster adoption, and sustained innovation

Date: April 23, 3:00–4:00pm CEST

Register now

About the Speaker
Dee-Houchen
Dee Houchen
Global Chief Marketing Officer, Business Transformation Management, SAP
Sam Masri
Global Chief Revenue Officer, Business Transformation Management, SAP
At a Glance
event_what

What

Webcast

event_when

When

April 23rd, 2026 3:00pm CEST | 9:00am EDT

event_who

Who

SAP

event_where

Where

Live Session