During this must-attend webinar, Jim Sinur, Vice President of Research and Aragon Fellow, will discuss and share his experiences about:

  • Why Customer Journeys are critical for strategic advantage
  • What expectations you should have for your customer journey mapping efforts
  • The 5 key principles to combine engineering with imagineering for maximum effect
  • Top tips for creating better customer journeys that engage the whole organization

Jim's background as an analyst in customer experience and business process management makes him uniquely qualified to understand the proper connection between process management and customer experience.

Following the presentation, Jim will be joined by Mark McGregor, Head of Strategy at Signavio, to further explore opportunities and risks associated with a customer journey approach.

In addition to gaining insights from our presenters' 90+ years of combined experience, registrants will receive a complimentary copy of a new Aragon white paper produced exclusively for Signavio, entitled “Place Yourself Properly in your Customer's Journey.”

Hot Topic! Read our blog post on record-breaking Signavio becoming the first ever process management vendor to win two Aragon Research Hot Vendor™ awards! This time for "hot" Customer Journey Mapping!

At a glance

Topic: Understanding Customer Journeys as a Strategic Imperative
Time: Tuesday, November 13, 2018 at 4:00 p.m. GMT / 5:00 p.m. CET / 11:00 a.m. EST / 8:00 a.m. PST
Duration: 45 minutes + Q&A
Presenters: Jim Sinur, Vice President of Research and Aragon Fellow; Mark McGregor, Head of Strategy, Signavio
Where: LIVE online

You will receive the link to join the webinar and all other details by email. Can't make the broadcast? Register anyway, and you will be sent the recording to watch at your convenience.

Any questions? We are happy to help – contact us at: webinar@signavio.com

About the speakers

As a distinguished thought leader, Jim Sinur covers digital transformation, the digital business platform (DBP), the Internet of Things (IoT), cognitive delivery, and the intelligent workplace.

Prior to joining Aragon, Jim spent 20 years at Gartner, where he was critical in creating the first Hype Cycle and Maturity Model, which has become a hallmark of Gartner analysis, along with the Magic Quadrant. Prior to Gartner, Jim was a director of worldwide technologies at American Express.

Mark McGregor is a former Research Director Gartner, Mark has an extensive background in enterprise architecture, business process management and change management, having held executive positions with a number of technology companies.

Mark has authored or co-authored four books on business and process management, including “Thrive! How to Succeed in the Age of the Customer” and “In Search of BPM Excellence” and “People Centric Process Management”. Widely respected for his knowledge and views on business change, he is the creator of “Next Practice” and has variously been described as a “BPM Guru”, a “Thought Leader” and a “Master of Mindset”.