Do your processes deliver what your customers want? Most processes are designed from the point of view of: “How can we best improve our efficiency?” What is most important is understanding customers’ requirements. Smart people will get around bad processes; creating effective, inclusive processes will lead to success.

Applying Design Thinking to Process Management

The design thinking approach provides methods to develop products, services, or processes in a customer or user-centric manner. This way, you get innovative process design beyond the usual. But design thinking requires the willingness to leave the abandoned paths as well. There is little room for classical process management.

Key Topics to be covered include:

  • How Putting the Customer First Will Transform Your Success
  • The Four Key Questions of Design Thinking
  • Using Design Thinking to Go From Improvement to Innovation
  • Connecting Design Thinking With Traditional Process Improvement Efforts
  • Leveraging The Wisdom of The Crowd

About the Speaker

Mark McGregor is a former Research Director at leading IT industry analysis firm Gartner, Mark has an extensive background in enterprise architecture, business process management and change management, having held executive positions with a number of technology companies.

Mark has authored or co-authored four books on business and process management, including “Thrive! How to Succeed in the Age of the Customer” and “In Search of BPM Excellence” and “People Centric Process Management”. Widely respected for his knowledge and views on business change, he is the creator of “Next Practice” and has variously been described as a “BPM Guru”, a “Thought Leader” and a “Master of Mindset”.

At a Glance:

Topic: Applying Design Thinking to Process Management
Time: Thursday, October 25th, 2017 at 11:00 a.m. EST / 8:00 a.m. PST / 4:00 p.m. BST
Language: English
Presenter: Mark McGregor, author and industry expert
Where: LIVE online

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