Webcast - Optimize Customer Experiences with Design Thinking


Lima Consulting Group will share design thinking best practices for customer experience management and discuss how to launch effective remote workshops. You will learn how to successfully create a customer journey map and then use Signavio's process mapping to create a blueprint so builders can help deliver the desired experience.

Find New Ways to Delight your Customers

Building winning digital customer experiences requires new ways of thinking. Digital leaders may need to build consensus across a multi-disciplinary team and across departments who are lukewarm about getting involved with digital initiatives.

We cannot solve our problems with the same thinking we used when we created them. That's why strong digital leaders leverage design thinking to introduce a common language. Your team of subject matter experts will be able to rise above their functional vernacular to a common service-design language in order to solve your customer problems and innovate.

You will learn:

  • Why it makes sense to leverage service design
  • How to lead a successful remote workshop
  • How to document winning customer journeys
  • How to leverage Signavio to accelerate time to value

You will receive the link to join the webcast and all other details by email. Can't make the broadcast? Register anyway, and you will be sent the recording to watch at your convenience.

Any questions? We are happy to help – contact us at: webinar@signavio.com

About the speakers

Paul Lima is a trusted advisor to visionaries and change agents who are charged with creating the digital future of tomorrow. In 2004, Paul founded Lima Consulting Group, a multi-national consultancy with offices throughout the Americas. He is the author of the firm's flagship offering, 'The Digital Transformation Maturity Model', used by Fortune 100 companies and mid-sized businesses alike in strategically applying digital innovations to delivery world-class experiences. Paul is a veteran of the US Army and served as one of the founding officers in the Nation's first joint cyber-warfare unit headquartered in the Pentagon. He earned his Master's Degree in the Management of Technology awarded jointly by the University of Pennsylvania's School of Engineering (SEAS) and the Wharton School and holds a B.S. from the United States Military Academy.

Nicole Ostrander: in her current role as an Enterprise Solution Consultant at Signavio, Nicole provides guidance to companie who are looking to enhance their operational excellence and process improvement journey. She helps them to best identify the right fit to solve their pain points, and assists them with creating a best course of action in order to achieve their goals. Nicole has worked with numerous companies to build programs that support customer excellence that are sustainable, impactful, and deliver real value.

At a Glance:


Webinar - Optimize Customer Experiences with Design Thinking


1:00 pm EST

How long

40 minutes + Q&A


Paul Lima, Managing Partner of Lima Consulting Group; Nicole Ostrander, Enterprise Solutions Consultant, Signavio