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SPARK Matrix™: Customer Journey Mapping (CJM), 2020

This research study includes a detailed analysis of the global Customer Journey Mapping (CJM) market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competition analysis and ranking of the leading customer journey mapping vendors in the form of SPARK Matrix™. This research also offers strategic information for technology vendors for a better understanding of the market, supporting their growth strategies and for users to evaluate different vendors’ capabilities, competitive differentiation, and market positions.

white paper spark matrix cover